What's "The Cure" about? In a few words, it's about why so many corporations fail to realize their full potential. It's about sacred cows, hallway muggings, and turf protection. It's about real managers and executives (you'll recognize the characters in the book), who work hard, are expert in their given fields, and are committed to making their corporation competitive, yet, for various reasons, can't get their act together as an enterprise.

Book Contents