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For a major consumer products company, GMT conducted a broad range of customer intelligence studies that led to increased insight into consumers' brand awareness, product feature values, and purchasing behaviors. The resulting strategic plan included new products, innovative marketing programs, and new channel initiatives which re-energized the entire business.
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For a major supplier to the US residential construction market, GMT analyzed growth trends and product usage rates among builders nationwide. GMT helped the client to realize that it was targeting builders who were unlikely to specify and buy its highly sophisticated products—and to create new strategic initiatives aimed at increasing penetration among the right customer segments.
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GMT helped a wholesale distributor to assess growth trends in the marketplace—and recognized that the client was targeting the smallest, slowest-growing customer segments. This led to the development and implementation of a strategic plan aimed at reaching larger, faster-growing customer groups more effectively.
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GMT supported a kitchen and bath products manufacturer in significantly improving its geographic penetration by studying its sales levels in the top 50 US markets—and developing new marketing and product programs aimed at different consumer groups. |
