Market Modeling

Creating an Achievable Vision—
Based on Real-World Opportunities

To assist clients in setting reasonable priorities and business objectives, GMT offers a market modeling capability that provides insight into both short- and long-term growth potential. This model establishes a factual basis for the strategic planning process, so that organizational goals are based on a realistic assessment of the marketplace—and are inherently achievable.

GMT custom-tailors each market model to the client's industry and competitive position, including up-to-date information on:

	Distribution channel performance
	Market share analysis
	Market growth rates
	Customer profiles
	Geographic penetration data
	Product ownership/usage rates

Support for Strategic Questions
Going Beyond "Business as Usual"
The Right Information—in the Right Format
Anticipating—and Targeting—Growth Opportunities
An Easily Updated Tool—for Ongoing Planning

Support for Strategic Questions

GMT's interactive, highly detailed market models reflect the actual market conditions in which clients are competing—no matter what their industry or business focus. This allows client companies to arrive at definitive answers to such critical questions as:

	What is our market share—and margin—in each channel and price point?
	Are we reaching the fastest-growing market segments?
	How can we match our product segmentation strategies to customer needs?
	Is our distribution strategy maximizing our profits?
	Are we matching the right products with the right distribution channel?

Going Beyond "Business as Usual"

GMT's market modeling process creates a level of energy and innovation as companies re-think their strategic focus. Clients can see not only the product categories, channels, customer segments, and regions in which they are succeeding today, but also profitable market segments that they have not yet targeted.

GMT can ensure that client businesses are participating in the fastest-growing market segments—while minimizing their investment in products, distribution channels, customer groups, and regional markets that are not performing to expectation.

The Right Information—in the Right Format

In addition to providing clients with in-depth market information, GMT helps them to develop new data analysis strategies that match their top-level organizational vision. For instance, clients can choose to organize their products into mature categories and growth categories, based on their strategic plan—so that they can project future performance in each category, set meaningful goals, and measure progress in achieving their long-term targets.

GMT can also help to segment the marketplace so that customer data reflects real-world conditions, as well as organizational priorities. As an example, GMT's models can accommodate very narrowly defined categories which focus on strategically important customers or distribution channels, so that sales growth can be tracked and improved at a very specific level.

In addition, while many consumer products manufacturers and distributors segment the marketplace by their retail customers, GMT's market models go a step beyond—demonstrating how products are actually purchased and used by end consumers. This allows clients to measure their progress toward strategic goals by analyzing and maximizing consumer purchasing rates.

Anticipating—and Targeting—
Growth Opportunities

In addition to identifying current opportunities for increased profitability, GMT's customized market models enable clients to anticipate and capitalize on marketplace changes. By considering economic and industry growth trends, GMT's interactive models allow clients to test various market scenarios—and envision the long-term results of the specific strategies and initiatives they are defining today.

While many businesses rely upon current market conditions—or executives' best guesses—to craft long-term strategies, GMT's market models contain "what if" capabilities that enable executives to project future performance under a wide range of market and economic conditions.

An Easily Updated Tool—
for Ongoing Planning

Because GMT works closely with its clients in developing highly customized market models, the client organization has ongoing ownership of these powerful strategic planning tools. GMT clients can maintain and update them on their own—providing an easy-to-use tool for ongoing planning.

As their market model is updated—and as their top-level strategy delivers results—clients can continually monitor their progress against planned objectives, and adjust their initiatives as needed to reflect performance milestones and industry trends. 

While GMT's involvement might end, clients are empowered to use their customized market model as they refine and redirect their strategic plan to capture new opportunities, as well as build on early successes.