GMT knows that success in new product development (NPD) is strongly dependent on success in the first step of the process: Finding Good Problems to Solve. If your scarce employee resources are working on solving the wrong need or problem, a perfect NPD process from that point on will deliver disappointing results. |
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To help our clients get off to the right start, GMT has formed a strategic alliance with Innovation Focus Inc. (IF), an internationally recognized consulting firm driven to help clients develop profitable ideas for growth. By using a unique mix of creative and analytical processes, IF leads you to find a wealth of answers to the question, "What If?"
IF's clients benefit from the new businesses, products, services, joint ventures and partnerships that are created and developed through a repeatable, customized innovation program. Since its beginning in 1988, IF has designed and facilitated programs to answer a variety of business growth objectives. Fortune 500 companies and many emerging organizations have used IF's services to:
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Explore new business strategies. |
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Discover new revenue streams. |
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Accelerate the innovation process. |
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Create new products or services. |
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Reach new customers in new ways. |
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Improve corporate image. |
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Streamline work processes. |
Discovery & Innovation: Lots of Ideas… Fast
Discovery & Innovation is IF's most popular program for generating new ideas for products and services. Throughout this proven process, IF works to incorporate market trends, emerging technologies, consumer feedback, and fast-paced group ideation to deliver a large number of ideas, resulting in a portfolio of new product/service introductions and an action plan for implementation. The intent is not to identify a single "home run" idea, but to develop a large number of ideas that form the basis for building your business.
Through the Discovery & Innovation Program you will:
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Minimize the time and expense of your front-end process for new products or new services. |
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Tap your consumer/customer market for innovative input into your development efforts. |
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Generate and screen hundreds of ideas - quickly. |
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Build a concept consumer and idea database. |
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Get full documentation of your progress via art boards and written reports. |
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Learn from the input of your team members and external sources. |
Hunting for Hunting Grounds™: Using New Product Development to Reinvent your Business
Hunting for Hunting Grounds draws its inspiration from the wisdom of Native American culture. It is based on the ancient practice of seeking new hunting grounds before the existing resources are depleted.
Beyond traditional strategic planning, IF adds processes to new product development, helping you test your new hunting grounds to see if they can support the growth you need while building a migration path to the future.
Through this unique program, you are able to:
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Step outside existing perceptions and constraints within your organization. |
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Ensure continual growth by planning for the future. |
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Gain insight and input from consumers and experts, as well as your own team. |
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Walk away with a viable portfolio of new products and services. |
FutureBuild Alliances™: Discover the Future with Your Future Partners
A FutureBuild Alliance brings together organizations that are interested in a common market, but do not compete with one another. This temporary alliance:
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Shares market research and other learnings. |
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Builds future scenarios for the market of interest (e.g. home office, boomer travel). |
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Creates hundreds of ideas that populate these scenarios. |
Following these initial steps, the individual partners select their proprietary preferred scenario, choose the ideas that make sense for their preferred scenario, and explore partnerships with the other participating organizations.
While sharing costs of the program with your partners, you will:
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Learn what your partners have learned about your market. |
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Create your own strategy for the future of your market. |
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Create hundreds of ideas for products and services. |
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Form partnerships to enable fast, efficient implementation. |
GMT and IF…Your Partners in Innovation
Direction and specifics may vary, but every IF program is built for innovative productivity. In-depth, pre-session research, fast-paced brainstorming and full documentation are standard. From the professional artist who captures your ideas with fresh, dynamic sketches, to the electronic concept and idea database that is created for each session, you walk away with a complete archive.
The GMT/IF alliance delivers on the creation of innovative ideas for your growth and builds the resulting capability into a permanent element of your product development process.